Fewer Donors, More Revenue Trend Continued In 2024

The U.S. population and the number of donors to charity appear to be going in different directions. According to the U.S. Census Bureau, the U.S. population reached 340.1 million on July 1, 2024, up 0.98% from the reported 336.8 million on July 1, 2023, the highest year-over-year increase since a jump of 0.99% between 2000 and 2001.

Meanwhile, the number of donors plummeted 4.5% during 2024, with fundraising saved only by major and supersized donors providing more support, according to new data from the Fundraising Effectiveness Project (FEP).

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Article by Paul Clolery at Ministry Watch
Photo by Josh Appel on Unsplash